Spirits request increase in Asia especially for the medium class. An IWSR (International Wine & Spirits research) research reveal that spirits consumption in 2012 register a +1,6% in China, the biggest spirits market of the world, where we have the 38% of the total world spirits consumption.
At the first place in Asia, the local spirits, bàijù, whereas in Russia as popular spirits we have vodka (around 2 billions liters in 2012, something like 14 liters per person) and Philippine people are big drinker of gin for the long tradition created by Ginebra San Miguel, a Company that produce two of the most selling gin in the world Anejo and Don Enrique.
A map of The Economist, explain that whiskey is the favourite spirits in Western Countries with tequila as well.
http://www.economist.com/blogs/graphicdetail/2013/06/daily-chart-9
Another infographic show as Russian are the biggest drinker of the world.
http://www.economist.com/blogs/dailychart/2011/02/global_alcohol_consumption