Conegliano Valdobbiadene Superiore register a growing of interest in consumer decision. That come from a strong quality selection of Italian consumers (also foreign consumers) that can not turn down also during this difficult economic moment.
Conegliano Valdobbiadene is a real case history: 5896 ha of vineyards, 68,8 millions bottles in 2012, 28,3 millions bottles sell, out of Italy in 2012, 5.000 employed people and 30% of that, under 40 years old.
In this small area we obtain a perfect combination between nature and culture of sparkling wine, starting on 1876 with the creation of the first Oenology school of Italy in Conegliano.
We do not speak just regarding economic value but social and historical situation with important economic and job effects
The Cirve (Centro Interdipartimentale per la Ricerca in Viticultura ed Enologia di Conegliano) Annual Report reveal this situation.
Prosecco Conegliano Valdobbiadene is now present in more than 80 Countries with an important and constant growth. Export is 45% of the production with more than 28 millions bottles, with a record value of 132 millions euro, +14,8% compare with 2012.
Conegliano Valdobbiadene as well as other famous terroir, is become a fundamental reference point for world wine lovers and tourists. Based on the research the whole visitors number of Conegliano Valdobbiadene cellars growth for 15,6% arriving around 300.000 visitors.. More than 33% of the wineries registered between 1000 and 10.000 visitors with a strong strangers presence. That confirm Prosecco Superiore Docg appeal abroad.
Product, land scape, culture, respect for the ambient, are elements that make “Superiore” Conegliano Valdobbiadene. “An added value revealed from consumers: starting from IRI research, 71% of the consumers, in the last 6 months, recognize a specific origin area in this terroir and one in a two recognize Conegliano Valdobbiadene as the excellence.
